New Holland Pavilions

Alliant Energy Center

This multi-use facility encompasses a total of 290,000 square feet, which replaced the site’s former nine aging agricultural barns. Pavilion 1, a 90,000 square feet building includes nearly 8,000 square feet of pre-function space. The remaining 80,000 square feet provides ample space for livestock stalls, wash bays, and restrooms with showers. Pavilion 2 measures 200,000 square feet, allowing additional space for livestock stalls, restrooms and the 20x12 walk-through BouMatic Milking parlor. Together, the two pavilions provide ample space for the World Dairy Expo and the Midwest Horse Fair, arguably area’s two most economically impactful events, for many years to come.

The Alliant Energy Center’s roots can be traced back to the late 1890s when the site was purchased by Dane County and the Dane County Agricultural Society for equestrian events and use as a fairgrounds. For over 100 years, the Alliant Energy Center has served as a hub of activity for the farming and ranching community, ultimately growing to support world class livestock and equine events. Today, the center hosts preeminent events such as the World Dairy Expo, Midwest Horse Fair, Dane County Fair and multiple events for the American Saddlebred Horse Association.

The World Dairy Expo and the Midwest Horse Fair are international events with that provide a profound economic impact on Dane County and its surrounding region. Last year’s World Dairy Expo resulted in approximately $19 million of direct spending in Madison, with a regional economic impact of nearly $50 million. Furthermore, the Midwest Horse Fair resulted in approximately $8.4 million of direct spending to Madison. This state-of-the-art space provides world-class space for each event, assuring both events will call Madison home for many years to come.

Madison, WI

Alliant Energy Center/Dane County

290,000 SF

Construction Type:
New Construction