Agora at Fitchburg Town Center

Mixed-used Development

Strang, Inc. designed the Agora, which is located in the heart of Fitchburg Center, a mixed-use development surrounded by more than 400 acres of prairie, forest and wetlands. The 84,000 square foot project is comprised of three buildings linked by skyways and includes an underground parking facility. Classic materials including clay-tile roofs, cedar siding, expansive windows, copper elements and extensive stone masonry were used to construct the buildings. The site also features a multi-purpose piazza and pavilion, which serves as a home for local farmers markets and summer concerts. The Prairie Swale serves as a centerpiece, winding through the middle of the entire Agora development.

Interior finishes were contained within a simple, natural pallet of materials and colors. Natural finish figured maple and walnut, stone, tile, glass and just two shades of off-white paint were used to form the backdrop to the owner’s eclectic collection of furnishings and artwork. Careful attention to details and material transitions transformed these very simple materials into extraordinary design elements.

Green Building applications include:

/ Public transportation access and bicycle storage.
/ On-site walking trails.
/ Underground parking to preserve open space.
/ Stormwater reductions and treatment.
/ Heat Island and light pollution reductions.
/ Native plants to eliminate need for irrigation.
/ Optimize energy performance.
/ Measurement and verification of energy performance.
/ 100 year exterior materials.
/ Use local/regional materials.
/ Renewable materials.
/ Low emitting materials (adhesives, paints, carpet, composite wood).
/ Daylighting and views.
/ Solar shading overhangs.

Awards and recognition

2008 American Society of Interior Designers
2008 Association of Licensed Architects
2008 International Interior Design Association
2008 Real Estate and Construction Review: Building of America Award
2007 Project of the Year for Commercial Construction – Masonry Construction Magazine
2007 Project of Distinction Award – Wisconsin Chapter of the Associated Builders and Contractors
2007 Build Wisconsin Award – Associated General Contractors of Wisconsin
2005 Wisconsin Business Friend of the Environment Award.

Fitchburg, WI

Promega Corporation

84,000 SF

Construction Type:
New Construction