Lindsay Stone and
Briggs (LSB) is a national advertising agency specializing
in the development of creative brands and communication
strategies. The primary objective of this remodeling
was to reflect the company's creative, innovative corporate
brand with an updated office environment. Another goal
was to provide a comfortable, but unusual, interior
experience for clients and flexible, creative space
to support collaboration among brand developers.
A high-impact "WOW corridor," the central
client space, links the reception area to the dynamic
theatre, where pitches are delivered and final graphic
products are displayed.
Distinctly different from the rest of the office, the
"WOW corridor" is smart, classy, fun, and
stimulating - an environment where magic happens and
the sky is the only limit. Low-level lighting with a
starry, curvaceous blue ceiling and dark walls create
drama, tension and intimacy.
After conducting an intense image survey with LSB,
we carefully evaluated personnel adjacencies to design
a circular, flexible teaming environment with a collaborative
War Room for brainstorming. In the private areas, staff
can project their own personalities and work styles. |