Lindsay Stone and Briggs (LSB) is a national advertising agency specializing in the development of creative brands and communication strategies. The primary objective of this remodeling was to reflect the company's creative, innovative corporate brand with an updated office environment. Another goal was to provide a comfortable, but unusual, interior experience for clients and flexible, creative space to support collaboration among brand developers.

A high-impact "WOW corridor," the central client space, links the reception area to the dynamic theatre, where pitches are delivered and final graphic products are displayed.

Distinctly different from the rest of the office, the "WOW corridor" is smart, classy, fun, and stimulating - an environment where magic happens and the sky is the only limit. Low-level lighting with a starry, dreamy blue ceiling, and dark walls create drama, tension, and intimacy.

After conducting an intense image survey with LSB, we carefully evaluated personnel adjacencies to design a circular, flexible teaming environment with a collaborative War Room for brainstorming. In the more private areas, staff can project their own personalities and work styles.