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Alliant Energy Center Exhibition Hall
Madison, WI
Exhibition Center

This world-class, award-winning 255,000-sf. Exhibition Hall is part of a full-service, multi-building exposition facility comprised of a 10,000-seat Coliseum; 21,000-sf. arena; and 9 livestock buildings. The new Exhibition Hall hosts more than 300 exhibits, meetings, conventions, banquets, and trade and consumer shows annually. Its versatility of space accommodates up to 900 10-foot by 10-foot exhibits simultaneously, with meeting services for the diverse needs of groups ranging from 12 to 2,000 participants.

The design solution includes three areas: remodeling of an existing facility, a new exhibit hall, and lobby. The expansion added more than 218,000-square-feet to the existing 37,000-sf. facility. The new building includes 13 large conference/meeting rooms; food service areas; 100,000 square feet of unobstructed exhibit space; support offices; drayage/storage; and 45,000 square feet of lobby and pre-function space.

The expansion complements the facility’s existing architectural details with a contemporary design and incorporates shapes and materials similar to the Coliseum.

 
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