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Fitchburg Town Center

Fitchburg, WI
Fitchburg Town Center
Strang, Inc. designed the Agora, which is located in the heart of Fitchburg Center, a mixed-use development surrounded by more than 400 acres of prairie, forest and wetlands. The 84,000 square foot project is comprised of three buildings linked by skyways and includes an underground parking facility. Classic materials including clay-tile roofs, cedar siding, expansive windows, copper elements and extensive stone masonry were used to construct the buildings. The center is home to the Promega Corporation, Kneaded Relief Day Spa and Wellness, Ecco Salon and Prairie Bean Coffee. The site also features a multi-purpose piazza and pavilion, which serves as a home for local farmers markets and summer concerts.

History

When Strang was approached by visionary Bill Linton, with the concept for a corporate campus that would enhance the economic landscape, while working within, and sustaining, the natural surroundings it occupies – it was a unique chance to develop a prototype for future commercial undertakings. The premise of the overall design was to create a facility that would remain structurally sound, while contributing to the economic welfare of the community into the next century… and beyond. Simply put - It is our hope is the Agora at Fitchburg Center is appreciated not only for its innovative concepts, or contribution to commercial development standards, but rather for its simple, authentic, and timeless design, embracing the prairie which served as its inspiration.

About the Agora

  • Fitchburg Town Center is nestled in the heart of Fitchburg Center, a corporate park that includes over 400 acres of surrounding prairie, forest and wetlands.
  • Estimated project cost of $22 million.
  • Planning for the Town Center’s first phase took approximately three years.
    22,000 square feet of retail space occupies the ground level of two of the three buildings.
  • The Town Center offers 62,000 square feet of commercial office space, and will initially be home to Promega Corporation’s administrative operations.
  • Design flexibilities also allow for the facility to convert into other uses, including those of a residential nature.
  • The HVAC system consists of a central cooling plant using two air-cooled chillers along with a water-side economizer heat exchanger. The heating plant consists of three gas-fired boilers supplemented by three gas-fired makeup air units to provide the code required outside air. The ventilation system consists of multiple
  • Indoor air handling units along with either VAV or constant volume air terminals having hot water reheat depending on the space occupancy needs.
  • Design elements were inspired by the 7-acre restored prairie that now serves as the centerpiece for the development.
  • The prairie fulfils a regional storm water retention need, capable of handling a 100-year rain event.

Awards

  • 2008 First Place for Corporate Office over 25,000 square feet, from the International Interior Design Association, Wisconsin Chapter
  • 2008 Building of America Award from Real Estate and Construction Review
  • 2007 Project of the Year for Commercial Construction from Masonry Construction Magazine
  • 2007 Project of Distinction Award for Masonry and a Merit Award from the Associated Builders and Contractors, Wisconsin Chapter
  • 2007 Build Wisconsin Award from the Associated General Contractors of Wisconsin
  • 2005 Wisconsin Business Friend of the Environment Award
 

Agora in the news

December 2007 - Masonry Construction Magazine: Project of the Year for Commercial Construction

May 2007 - Wisconsin Builder: Top Projects of 2006

April 2007 – Wisconsin State Journal: Agora Is Tranquil Inside And Out

November 2006 – Wisconsin State Journal: Fitchburg Project Is Built To Last

September 2006 – The Capital Times: Written in Stone: Fitchburg Town Center Embraces Environment

 

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