The Matt Kenseth Fan Club Headquarters project consists of a 10,000 S.F. building on a very visible
site adjacent to State Highways 12 & 18 just west of Cambridge, WI. The fan club also has 6,000 square feet of memoriabilia and retail space which features memorabilia, trophies and race cars. The fan club headquarters is themed around the race cars and the garages that they’re built and modified in; use of struts and tubular framing form the basis for the canopy, retail fixtures, railings at the race car displays, and the tracks for the light fixtures. Other garage elements include a jack stand to support a plasma screen, air hoses for “gates”, and the checkout desk is a tire (desk) and a brake disc (canopy with lights). Other themed elements include the flag stand up on the mezzanine similar to track flag stands, use of checkered plate for corners and door kick plates, victory lane checkerboard for restroom decor, and use of a garage door to get vehicles in and out of the display
floor.

The precast concrete panel building houses offices, retail/display areas and support space. The building is distinguished by clean, simple massing and its tall portico facing the highway which features a gently bowing glass window wall. The interior is likewise clean and unassuming thus featuring the racing memorabilia brilliantly displayed within.

Awards & Recognition
2005 “Build Wisconsin” Design/Build Award -American General Contractors of Wisconsin